Our results suggest that the type and timing of nature experience may determine future conservation investment. Time spent hiking or backpacking is correlated with increased conservation contributions 11–12 years later. On the other hand, contributions are negatively correlated with past time spent on activities such as public lands visitation or fishing. Our results suggest that each hiker or backpacker translates to $200–$300 annually in future NGO contributions. We project that the recent decline in popularity of hiking and backpacking will negatively impact conservation NGO contributions from approximately 2010–2011 through at least 2018.
So this means that visitors to the Masai Mara are not likely to contribute to a conservation NGO such as the Mara Conservancy and someone that has never visited the Masai Mara is more likely to contribute?